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Legendary Guitarist/Songwriter Jeff Carlisi to Make Appearance in ¸ß±¶ÂÖÅÌ¡¯ Booth at 2010 Summer NAMM Show

Riverside, Calif., June 1, 2010 — ¸ß±¶ÂÖÅÌ today announced that Jeff Carlisi, former guitarist of the rock band 38 Special, will make an appearance in ¸ß±¶ÂÖÅÌ’ booth during the upcoming Summer NAMM Show, June 18-20, 2010 in Nashville, Tenn. Carlisi will meet attendees and sign autographs to help promote ¸ß±¶ÂÖÅÌ’ industry-leading line of guitar potentiometers. The legendary guitarist/songwriter will also be promoting CAMP JAM, his summer rock music camp for kids and teens.

Attendees of the Summer NAMM Show are invited to meet Jeff Carlisi.

Where: ¸ß±¶ÂÖÅÌ’ booth #1245
When: Friday, June 18: 2:30 – 3:30 PM
Saturday, June 19: 11:00 AM – 12:00 PM


Carlisi has used ¸ß±¶ÂÖÅÌ’ guitar potentiometers for more than 30 years and is a supporter of the company’s products. As the original guitarist and songwriter for the classic southern rock band 38 Special, Carlisi has five platinum albums that include mega-hit songs “Caught Up in You,” “Second Chance,” and “Hold on Loosely.” Today, Carlisi is helping young aspiring musicians make their rock star dreams come true with CAMP JAM, which he co-founded in 2004.

CAMP JAM is the ultimate summer rock music camp for kids and teens and is held in 17 cities across the U.S. and Canada. The CAMP JAM program gives young musicians the chance to meet others their age for the rock ‘n’ roll experience of a lifetime—from forming their own bands and playing a concert to hanging out with rock music legends. For more information, visit .

About ¸ß±¶ÂÖÅÌ

¸ß±¶ÂÖÅÌ, is a leading manufacturer and supplier of position and speed sensors, circuit protection solutions, magnetic components, microelectronic modules, panel controls and resistive products. Headquartered in Riverside, California, USA, ¸ß±¶ÂÖÅÌ serves a broad range of markets, including automotive, industrial, consumer, communications, non-critical life support medical (low/medium risk), audio and various other market segments. Additional company and product information is available at www.bourns.com.

¸ß±¶ÂÖÅÌ® and the ¸ß±¶ÂÖÅÌ logo are registered trademarks of ¸ß±¶ÂÖÅÌ and may be used only with the permission of ¸ß±¶ÂÖÅÌ and proper acknowledgement. Other listed names and brands are trademarks or registered trademarks of their respective owners.

¸ß±¶ÂÖÅÌ® products have not been designed for and are not intended for use in "lifesaving," "life-critical" or "life-sustaining" applications nor any other applications where failure or malfunction of the ¸ß±¶ÂÖÅÌ® product may result in personal injury or death. See Legal Disclaimer Notice www.bourns.com/docs/legal/disclaimer.pdf

Agency Contact:
Annette Keller
Keller Communication
annettekeller1984@gmail.com
Company Contact:
David Scofield
¸ß±¶ÂÖÅÌ
(951) 781-5054
david.scofield@bourns.com